Choosing
an eBay Designer
Choosing a designer can be a simple process if you know exactly
what you want in a designer. Designing for eBay requires a technique
different than designing for the regular web, and for your eBay
needs choosing a designer that specializes in eBay is a good choice.
But, how do you know which eBay designer is right for you? eBay
does have a Certified Designers program now and provides a directory
of these designers. You can find the directory on eBay at http://pages.ebay.com/storefronts/designdirectory.html
but I have to be honest when I say that not all of the designers
you'll find on the list are necessarily qualified designers.
Here are some helpful tips to help you when researching
a qualified designer that is the perfect fit for you and your eBay
needs.
1. How experienced is the designer? How many stores and/or templates
have they designed and how long have they been specializing in eBay
design? Not to say that the longer they've been on eBay makes them
a better designer, but the more experience they have on eBay and
the more knowledge they have about what works well on eBay.
2. Are they familiar with the strict policies
and guidelines on eBay? Quiz your potential designer about do's
and don'ts on eBay, don't be afraid to ask really tough questions.
Take a look through their live work and see if their designs are
within policies, and ask them about designs that are not. eBay violations
can result in the closing of your store and suspension of your eBay
account, not the designer's.
3. Do they support their work after completion? Some designers
may wash their hands of you once the design is complete and installed.
If you feel you'll need additional help after the design is complete,
stick with designers who offer support or some kind of additional
assistance. There are many designers that either offer monthly support
plans or consultation plans that can continue the working relationship
between you and them.
4. What quality of work could you expect from the designer? Study
the designer's portfolio, speak with clients and research the reputation
of your designer. Every designer has their own system and style
with every project. It's important to know what you can expect from
your designer. Take time to study your designer to be sure that
their style, service and reputation is what you would like for yourself.
Also, be aware of designers that use pre-designed templates (available
on sites such as templatemonster.com) and don't tell you they do
so. Ask if the custom-design their work or if they use templates.
You'd be surprised how many designers use a ready-made template
but pass the work as their own. I'm not saying templates are bad,
in fact, we've had clients request templates. I'm just saying that
you, as the client, have the right to know if your design is one
that is readily available to the public at large or one that is
custom-created.
Taking the time to communicate, ask questions and research a potential
designer saves time and money later on. You wouldn't believe how
many 3 Son's clients came to us after being burnt by a designer
they hired without researching. Even if you decide that 3 Son's
isn't the design firm for you (don't worry, we know it's nothing
personal), we want you to have the knowledge and confidence you
need when you find the firm that is the perfect fit for you.
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